Systems · Software · Strategy

J. I. Ashley Consulting

A veteran-owned business and AI consulting firm in San Francisco. Strategy, software, and AI systems from a founder who builds what he recommends.

Veteran-Owned  ·  PMP-Certified Leadership  ·  Founded 2022



The firm's product venture.

Product company

SMTRY  ·  AI memory infrastructure

SMTRY builds the memory layer that keeps the knowledge inside your work and puts it back to use. Its first product, Anamnesis, gives the AI tools you already use a persistent, encrypted memory, and it publishes its benchmarks rather than asking for trust. Consulting clients get the same engineering discipline that runs it in production.


Selectively available.

J. I. Ashley Consulting takes a small number of engagements where the fit is right. If your problem lives at the intersection of systems, software, and strategy, start a conversation.

Software solutions

Custom systems designed and built end to end: AI integration, memory and knowledge infrastructure, and the unglamorous plumbing that makes it dependable.

AI strategy

What to build, what to buy, and what to ignore. Grounded in running production AI systems daily, not in slideware.

Business consulting

Program delivery, analytical process design, and decision frameworks from someone who has run them at enterprise scale and under pressure.

AI search visibility

Buyers now ask ChatGPT, Perplexity, and Claude who to hire before they ever open Google. We audit where you stand in those answers, fix the entity and structured-data gaps that keep you out of them, and track your share of voice so results are measured instead of promised. Engagements start with a fixed-price audit, not a retainer.


Small scope first. Then earn the rest.

1. A conversation

Thirty minutes on your problem, no charge and no deck. If the fit is wrong, we say so and point you somewhere better.

2. A fixed-scope proposal

Most engagements start with a fixed-price assessment rather than a retainer. You see the deliverable, the price, and how results will be measured before you commit.

3. Delivery you own

Everything we build belongs to you: the code, the documentation, the decision record. No lock-in, no dependencies on us that you did not choose.


Start a conversation.

For engagements, partnership inquiries, or anything about SMTRY: